DIGITAL MARKETING COURSE - (Get certified by Google / Microsoft)
Pride Academy and Centre for Excellence offer Digital Marketing Course in Chennai for aspiring candidates, the course provides huge opportunity to participants in gaining knowledge, skill and expertise in Digital Marketing. Google and Microsoft conduct online exams and certify the candidates passing the Examination.
With the upsurge of internet users in India, it’s a fact that people search for product, service or any other information in search engines like Google, Bing etc and other social media websites. The users get lot of Information which helps them in taking an informed decision.
Branding and sales are key elements for any business be it a big corporate or a small company. Apart from offline advertisements companies are hiring employees having knowledge and skill to do Digital marketing like Search Engine Marketing to advertise their products or services through search engines. Search Engine optimization and Social Media Marketing helps business in a large extent for promoting their brand.
Certified Digital Marketing Course: CDM Course is suitable for Students, Entrepreneurs, Employees, Professionals, Retired & people who are passionate to get into digital marketing of all levels and disciplines.
• Website creation through WORDPRESS
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Video / YouTube Advertising
• E-Commerce / Shopping Advertising
• Affiliate Marketing
• Online Reputation Management
• Social Media Marketing (SMM)
• Google Analytics
• Mobile App creation
Search Engine Marketing is an efficient and amazing way to grow business in the competitive marketplace. With millions of business out there all vying for the same eyeballs it’s never been more important to advertise online and Search Engine Marketing is the most effective way to promote your products or services. PACE provides courses on Search Engine Marketing. The participants will be trained in Keyword research setting up of campaign in Google networks and Google partner networks.
Post training the candidates will gain the necessary knowledge and confidence to appear for all six Google certification exams. The certification will help the student and other individuals in enhancing their career in digital world. The certification will give confidence to the company while hiring freelancers for their projects. For aspirants looking for freelancing projects in online this certification we will be of great use in getting the projects.
Google adwords helps the businesses in reaching more number of people with lesser effort, Ads can be modified instantly and can be customized as per requirement of the client like driving traffic to website, Branding, acquisition etc. Google provides excellent reports on advertisements this option provides insights for the advertiser and the Business owners. Search engines don’t have a standard budget this facilitates a great control for the clients in choosing their own budgets and in the calculation of ROI.
Social Media Marketing is a marketing strategy to gain traffic or attention through social media site(s). SMM helps the user to increase / improve the company brand image and broaden customer reach. The advantage of SMM is it can improve both content marketing and public relation by simply asking for response.SMM helps in targeting, increased focus and measurability.
SEO Training helps individuals to optimize their website to be shown in organic search engine result page. Both online and offline SEO are covered in our course to ensure better knowledge and clarity. The SEO Training is conducted by way of live demonstration helps the participants to gain knowledge in real time. The course covers extensively on all the 24 parameters in SEO.
There is no point in having a business website if it’s not shown in Google search result page. It is fact that user’s are likely to visit Websites that are shown first while they search for products or services. Users tend to revisit the websites having quality content and good landing page experience.
Building quality back links will drive traffic to the websites and it also helps the website in getting good SEO ranking which eventually helps business to get more traffic to their website and enables business to gain more branding and enquiry.
Online reputation management is the process of controlling what shows up when someone looks you up online. We’ll show you how to identify and clean up any damaging content about you online, like negative Google results, risky social media posts, and images as well as help you promote positive content that helps you look great online. In ORM, you will learn how to clean up, build, monitor, and protect your online reputation.